SE world hots up- AOL to buy Quigo for $300 million

The search engine world is really hotting up these days. AOL - the ever so lazy boy in search engine universe is gearing up to give a run for their money to big boys by announcing to acquire Quigo- a content targeted advertising major with two major products viz. AdSonar (much like AdSense) and FeedPoint- a search engine marketing solution product.

The search engine world has seen much activity during the year 2007 with MSN revamping its search wing by introducing MSNLive and Yahoo buying the Facebook and Google launching and expanding its operations.

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