Internet Giants Yahoo Inc. and Google are going closer to forge a partnership for search marketing - this has become evident from a recent press release by Yahoo Press Room. According to this press release, Yahoo is going to test Google’s AdSense along with its own search products specially in the United States for two weeks and see how it goes. Of course it will be done exclusively for U.S traffic and will not include all extended products that Yahoo  has around the globe. Its affiliate products will also be free of this experiment.

It should be noted that Yahoo’s board of directors have been looking for alternative avenue after Microsoft’s unsolicited bid for the internet major. Just last week Yahoo has rejected Microsoft’s second attempt of take over citing that the software major is grossly undervaluing its worthiness. Microsoft is also getting hostile and has threatened Yahoo directors to come to an amicable understanding between the two parties or put their jobs under firing line. Microsoft says if Yahoo board do not approve its take over bid, then it will buy Yahoo shares from the open market and thus take control.

Yahoo directors have considered lots of options including inviting rival bids. But nobody is coming forward and challenge the financial might of Microsoft. As alternative, Yahoo has offered to partner Google about search marketing. The recent press release is just the beginning. Google is also interested to work with its biggest rival as it also feels uneasy with the thought of fighting two major companies alone when and if Microsoft takes over Yahoo. Because Microsoft is after Yahoo to compete with Google on all fronts including online. Just to remind readers, Google is also trying to enter into Microsoft’s territory which is evident from its launch of new software products like Android.

Posted on April 10th, 2008 by John
Filed under: Google News, Search Engine News